Dianthus International (the family name of carnations) is a family-owned floral business located in Beverwijk (near Amsterdam) in the Netherlands. “One day a shipping agent asked me to deliver flowers on board a cruise ship in the port of Amsterdam. I delivered the flowers and the shipping agent placed two more orders with me”, Jan recalls. “At that point, I told the food and beverage manager that if he wanted flowers in other countries ,I could arrange for that too. That is how we began providing bouquets, green plants and various additional requests to other countries”.